Saturday, August 12, 2017

Follow Up To My Serums Post, A Simplified Overview


Hey guys, how's it going?  It's been a few weeks since my last blog post and I apologize for the mini hiatus.  At work, we had a very cumbersome an long promotion, which tied up all of my energies for a few weeks; however, it is now over and on to fall season!   I love the fall, the weather becomes beautiful, the skies slightly orange and grey, and all the latest and greatest innovations in skincare are revealed.  Shortly, I will do a post on some fall favorites; yet, today I thought we should dive in to serums again.  Gary, really? Serums? Again? Why?!  Well, the answer is, I feel like serums are still underused and undervalued and today I am hoping to convince all you, cream only ladies and gents, to invest in your skin a little bit more and start focusing on repair and treatment.  

What is a serum? How do the benefits differ?

A serum is typically a more fluid like skincare product, which essentially, due to it's lower molecular weight and volume, has the potential to hold and deliver more active ingredients in a more efficient and direct manner.  So in plain American english: it delivers results, quicker, faster, and more effectively.  Serums are highly concentrated fluids.  The best serums will be a bit more on the watery side and will be air tight, or in special packages that shield them from air and light.  

Serums are more nutrient rich and have a lower viscosity- consistency in normal english- than their moisturizer counterparts.  They are molecularly smaller and therefore, it is more possible to create an intensive concentration of active ingredients, which can penetrate the skin deeper. 

Benefits?

These are your treatment products, they are your retinols, your HA (hyaluronic acid), your Vitamin C, etc.  These are what you buy skincare for!

If they are so good, why moisturize?

It's not an either or situation, but an AND.  The serum supports the moisturizer.  Because the serums can hold all the concentrated actives, they do what your moisturizer cannot and your moisturizer in turn can provide more nourishment that the serum can't, due to their molecular weights and consistencies. Moisturizers treat skin type and serums treat skin conditions.  If you think of this way, it'll make your life and buying decisions easier.


So Luxury Cream or High Performance Luxury Serum?

This all depends on budget and concern.  If you are able to afford luxury products like handbags and designer shoes, and are circle three and above at Bergdorf or Neiman Marcus, then girl, get both.  But if you are budget conscious and need to decide which to do.  I always spend in the serum.  Why?  Well look at the above descriptors, because I am treating my skin condition.  What condition is your skin in? Is it compromised, dehydrated, uneven, lined, less firm, sagging, breaking out.  Treat here first, and then move on to skin type.  Skin type would constitute: dry, dehydrated (repeat of condition), oily, all of the above, combination.  

If you cannot afford luxury either, then buy the top end of what you can afford.  Don't skimp on skincare, treat your skin at all forefronts, and if treatment is built in to the mositurizer and you have beautiful skin, then just use that one product.  But if you're like the rest of us that micromanage our skin, then treat it all forefronts!


Why Lauder, Since You Work For Them You Must Be Biased?

Not completely true.  I do work for them in my working hours, but as I write this blog, I write to you as Gary Brink, not as a Lauder employee.  I choose Lauder because they started the serum category, have worldwide patents, top scientists working on their products, and own and operate the best laboratories and brands out there.  Most brands, no surprise, are part of the Estee Lauder or L'oreal group - at least the well known ones - and therefore, I trust the science, experience and reputation of these global brands that have loyal followings and reputations the whole world over.  

But like I said previously, Estee Lauder began the serum category with Night Repair.  And to this day Advanced Night Repair is the top selling serum in the United States, and I can see why! It truly changes the way skin behaves and helps repair damage from the past caused by environment and lack of sleep.  It's in a class of it's own, uber hydrating and just so so pleasant and plays well with retinols and vitamin C products.  So it truly is universal.  

I trust them, plain and simple, and they work well for my skin type, condition and concerns.  Plus I have been using Night Repair since I was 18 years old and at 30, I still feel like I look younger than my age. So thank you genetics, partially (I say this because some in my family don't look as young as you would think) and, thank you Estee Lauder, for selling quality, high performance product.

I also use plenty of other brands including: Dr. Dennis Gross, Kate Somerville, Clinique (a Lauder brand), Pixi, Clarins, and Sisley.  I feature Lauder the most, because it just makes my skin feel amazing!

I feel like a lot of luxury products are good, and feel great, but Estee Lauder products also make my skin act and respond great, and if any skincare can do that for you, then stick with it.  So for me, I'm a lifer, until further notice.  


How do I use it, layer it?

Cleanse your skin, tone or exfoliate as needed then apply your serum and moisture cream or oil.  The best way to layer is consistency of product.  The thinner or more fluid, then this hits skin first.  So if you use an essence like SKII or Micro Essence from Estee Lauder then hit this before serum.  So happy layering and comment below with any questions that may arise.  

I will follow this up with a part 2 as questions and comments come thru.  Until then, Happy WEEKEND everyone and thank you for reading!  

XoXo
Gary 




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