Saturday, July 15, 2017

MY NEW ALL TIME FAVORITE FOUNDATION

New Foundation Alert: Estee Lauder Double Wear Nude Water Fresh SPF 30

Photo Cred: Estee Lauder


I have long been a fan of the Estee Lauder Double Wear but have always wished that the brand would come out with something more accommodating for dry or textured skin, and was disappointed when Invisible Fluid was taken off the shelves.  Jump forward now to 2017 and my prayers have been answered, introducing the newest addition to the Double Wear family, Estee Lauder Double Wear Nude Water Fresh Makeup SPF 30.  I have been testing and wearing this foundation for the past few weeks and have been absolutely impressed with the finish, wearability and texture.  Before I get too much in to my personal affair with the product let me give you some stats about what Lauder says about its newest addition.


Coverage
Light-to-Medium 
Actual:  I find this to be a true medium coverage that looks like real skin.  I found it to give more than sheer and I found for myself specifically it was more of a medium coverage. 

Finish
Real Skin
Actual: Slightly dewy but satin smooth.  I found mid day this product does get a bit shiny, but I don't necessarily hate that.  I love the natural look this provides.

Lauder Description:

"Real-skin flawless. Real protection. 24-hour staying power.


Waterlight. This fluid, long-wear makeup feels like you have nothing on. Moves comfortably with your skin. Looks fresh, natural, healthy, even-toned. 
With SPF 30 and anti-oxidants, it’s your invisible defense against environmental damage from UV rays and pollution. 
Instantly and continuously hydrates with a moisture complex of red fruit extracts, including watermelon, lychee seed and apple. 
In shades for all skintones."

Price Point: $42 for 1 oz (US) (www.esteelauder.com

What I Love Most About This Product



1. The Natural but Flawless Look

I find this formula to absolutely stunning, leaving the most gorgeous coverage and finish you can think of.  Skin is left beautifully even toned, without the muskiness of heavy foundation.  I also have found that texture seems to be smoothed and even up-close you cannot perceive this as foundation.  

2. The Texture

The texture is thin as water, so you really need to shake this formula.  I find my favorite application with this foundation is finger tips and then going over with a buffing brush (i.e. the Trish McEvoy Foundation Brush www.trishmcevoy.com )

3. The Wear Time

Boasting the same 24hour wear as the original Double Wear Stay In Place Makeup  I find this formula stays all day and feels like you're wearing nothing at all.  For that alone, this is a 5 star foundation in my book.

4. High SPF WITHOUT THE FLASH BACK

Usually you see SPF and think, "oh great, flashback" but this formula is some kind of magic unicorn foundation, because I photographed this every way possible and didn't notice flashback.  I wear shade Fresco and noticed the color looked warm and even no matter how much I photographed it.  I am also one that is horrible with wearing sunscreen, so to know I am getting SPF 30 protection and antioxidants to protect against environment and pollution is a bit more reassuring.  

5. How I photograph with this foundation:

Below are a few examples:

  

Overall I would have to say this is my new all time favorite foundation.  I will definitely be adding this to my freelance kit and offering it to all of my clients.   If you are interested in trying it, email me at gary_brink@neimanmarcusstores.com and I can send you a 10 day supply to try.  Hope you found this insight helpful and please comment and subscribe for more.

Ciao.

Xx Gary

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